I mean, it's not like you can shift a new laptop as easily when marketing it around a feature update to a five-year old OS. I'm not saying the only reason we ended up with the Sun Valley update morphing into a whole 'new' OS was that laptop makers wanted a way to market new machines this year, but I bet there was a conversation or two about it. That's great for Microsoft, it's great for users, but you know who it's not so great for? People who want to sell new systems to punters based on the shiny new thing. That would have proven the promise of Windows-as-a-service as, thanks to the increasingly modular design of Windows 10, it would deliver all the best bits of a whole new operating system without all the headaches launching and/or installing a new OS involves.
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